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International Trade of Fruit and Vegetables

Entering New Markets: A Guide for Trade Representatives

The world’s only training guide for foreign trade representatives, this unique, hands-on book explains how to promote trade abroad within the context of national trade policy and export strategies. Foreign-based trade representatives balance competing demands and multiple reporting lines....
Lloyd Downey
Bertrand J. Monrozier
International Trade Centre

Canales y segmentos del mercado Frutas y Vegetales frescos

Su ruta comercial a través del mercado europeo El mercado minorista de la UE y EFTA para las frutas y vegetales frescos está dominado por los supermercados. Cerca del 60-90% de la producción se vende a través de los supermercados, dependiendo del producto y el pa...
CBI Ministry of Foreign Affairs of the Netherlands
CBI Ministry of Foreign Affairs of the Netherlands

Market Channels and Segments Fresh Fruit and Vegetables

Your trade route through the European market The European retail market for fresh fruit and vegetables is dominated by the supermarkets. About 60-90% of produce is sold through supermarkets, depending on the product and country. Supermarkets are demanding customers, generally with more than...
CBI Ministry of Foreign Affairs of the Netherlands
CBI Ministry of Foreign Affairs of the Netherlands

How to successfully participate in International Trade Show

  The purpose of this guide, which complements previous publications of the “Agribusiness Series, Export Handbooks”, is to provide readers with a practical tool that will help them prepare for an international fair, perform successfully during the event and carry out appropriate...
Daniel Rodríguez Sáenz
IICA

Product carbon footprinting standards in the agri-food sector

Exporters of agricultural products are being required to measure and take actions to reduce greenhouse gas emissions in their supply chains by retailers and corporations in the European Union, the United States of America and several emerging economies. Measuring the carbon footprint of a product...
Katharina Plassmann
International Trade Centre (ITC)

International Trade Contracts: A Practical Guide for Exporters

This handbook has been prepared as a brief guide for exporters and explains the main points to consider when drawing up contracts. The legal framework of the United States is used as a mayor reference in this text. It also contains fairly complex legal terminology, because although we have tried...
Luis Clemente Ventura
IICA

Export Logistics for Fresh and Processed Products

Logistics now refers to procedures that range from the procurement of raw materials to the delivery of end-products to consumers, and includes the planning process, implementation, and integration. In other words, it covers everything from the planning of production, to packaging and packing,...
Daniel Rodríguez Sáenz
Connie Cruz
Frank Lam
Inter–American Institute for Cooperation on Agriculture (IICA)

Export Marketing Planner: A manual on how to enter European markets

An export marketing plan (EMP) is a very useful tool for newcomers in the arena of internationalisation, as well as for entrepreneurs who already have a market presence in foreign markets. For both types of companies, it is a marketing and management instrument that helps to make sound, logical...
Klaas de Boer
Alfons van Duijvenbode
CBI - Centre for the Promotion of Imports from developing countries

La contratación en el comercio internacional

El presente documento ha sido elaborado como una guía rápida de aspectos básicos que un exportador debe considerar a la hora de firmar un contrato para formalizar la relación con su cliente. Confiamos en que se constituya en un instrumento de consulta permanente para...
Luis Clemente Ventura
Instituto Interamericano de Cooperación para la Agricultura, IICA

Cómo escoger y negociar con un intermediario en el extranjero

Este cuaderno, denominado Cómo escoger y negociar con un intermediario en el extranjero, informa sobre los diferentes tipos de intermediarios, cómo contactarlos, cómo seleccionarlos y cómo llevar a buen término el proceso de negociación. Confiamos en que...
Daniel Rodríguez Sáenz
Instituto Interamericano de Cooperación para la Agricultura, IICA